What’s the greatest superpower of all time? 🦸‍♂️
According to Robert Cialdini, it’s persuasion.
In his seminal book, Influence: The Power of Persuasion, Cialdini outlines 6 principles of persuasion that have been proven to work time and time again on virtually every human being on the planet.
These 6 principles are:
<ol>
 <li>Reciprocity</li>
 <li>Scarcity</li>
 <li>Authority</li>
 <li>Consistency</li>
 <li>Liking, and</li>
 <li>Consensus</li>
</ol>
In this episode of the Noble Growth podcast, Mattimore describes each of these 6 principles and provides examples for how you can use them in your own advertising creatives.
Thanks for tuning in 🚀
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