No Wrong Choices
No Wrong Choices
The Fellas
Mark Rampolla: Building, Selling, and Rethinking Success with ZICO Coconut Water (Part 2)
57 minutes Posted Mar 25, 2026 at 3:00 pm.
The Success Myth And Its Cost
From International Paper To El Salvador
Learning Yourself Through Hard Management
Fear Sparks The Startup Decision
Screening Ideas And Finding Coconut Water
The Leap And The Near Collapse
Selling In Vans And Finding Yoga
Momentum In New York And Big Geyser
Negotiating Coca-Cola And The Exit
Money Without Freedom And The Wake Up
Buying Zico Back And Building To Last
Discipline And A Playbook For Freedom
Host Takeaways And How To Support
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Show notes
How does a simple idea become a successful company—and what happens after you “win”? In Part 2 of our conversation with Mark Rampolla, the founder of ZICO Coconut Water, we explore the full entrepreneurial journey—from launching a startup to scaling it, selling it to Coca-Cola, and ultimately rethinking what success really means. Mark shares how he moved from a corporate role at International Paper to taking the leap into entrepreneurship, building ZICO from the ground up—starting with early ...