Let's apply what we've learned about media from our last episode and do so by taking a deep dive look into the docuseries recently released by Cold Collaborative about the 2022 Life Time Grand Prix. Sure this has nothing to do with criterium racing; but it has everything to do with how we can gain and grow an audience through sharply produced post-event content. So join us as we go off road and a little bit outside our comfort zones. 

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