On this episode of No More Bad Events Scott is joined by John Fitzgerald, executive producer at Exclaim, for a behind-the-scenes look at what really makes an event successful—from the first brainstorm to the final curtain call. John shares his experience working at the intersection of video, events, and tech, revealing why true collaboration with clients is the secret to unforgettable meetings and smooth productions.Together with Scott, John Fitzgerald addresses the pitfalls of traditional, siloed event planning and explains how a “collaborative kickoff” can break down barriers, foster trust, and get everyone on the same page. You’ll hear how inviting subject matter experts into the process early on isn’t just practical; it’s essential for creativity and seamless execution.Plus, John Fitzgerald discusses the power of empathy in client relationships, shares post-pandemic production war stories, and even reveals his favorite way to unwind after a marathon event week. Whether you’re an event professional, a production nerd, or just curious about what really happens before showtime, you’ll love these real-world lessons and candid stories.