In this episode of The No Limits Selling Podcast, we sit down with Tanner Da Rocha, Director of Sales at LumiQ, to explore how a former CPA turned into one of the driving forces behind one of Canada’s fastest-growing SaaS companies.

Tanner shares his journey from public accounting at a Big 4 firm to joining LumiQ as the 13th employee and second sales hire. Learn how he built LumiQ’s sales playbook, led the outbound GTM strategy, and developed a data-driven sales culture that continues to scale.

Whether you’re a sales leader, SaaS founder, or high performer looking to make a career pivot, this episode is packed with actionable insights on:

• Transitioning from accounting to sales

• Building scalable sales systems in a startup environment

• Leading with data, discipline, and mindset

• Developing future sales leaders from within

Tune in and discover how Tanner’s unique blend of analytical thinking and sales mastery is fueling LumiQ’s next stage of growth.