Brandon Bruce grew up in a tiny California town of 800 people where he only had one classmate at a school with no running water. He went from these humble beginnings to now co-founding and growing Cirrus Insight to $12 million in annual revenue, 65 employees, and #41 on the Inc. 500 list.
Cirrus Insight is the highest rated sales platform of all-time for perfectly connecting Gmail and Outlook with Salesforce. Since launching in 2011, it’s been a roller coaster of success and setbacks, and Brandon’s philosophy for operating Cirrus is similar to his love of competing in 500+ mile ultra-endurance races - you aren’t going to win at the start or in a sprint at the end. Success is a war of consistency and persistence, and he has always enjoyed that.
Brandon has grown Cirrus as a lightly-funded distributed company via scrappy tactics in the same industry as billion-dollar software companies and competitors with tens of millions in funding. Today, Cirrus is in the middle of their biggest challenge yet - pivoting for the first time in seven years after losing their primary marketing channel as the #1 app on the Salesforce AppExchange.
Podcast Highlights:
- Hire employees who want to be founders. They bring passion to the job
- Crowdsource new ideas from your clients that way become more relevant
- Hire generalists because they can wear many hats
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