In this episode, Chris sits down with founder and CEO of State Apparel Jason Yip to discuss the struggles of starting a business, differentiating your brand in a saturated market, and California.

STATE APPAREL aims to reinvent golfwear by manufacturing intuitive wiping layers into their golf pants and shirts. The clothes are very stylish and also incredibly helpful when playing a round. It was really fun talking to Jason about how to make his brand not seem cheesy which can be a difficult line to toe while creating a clothing brand.

I hope you enjoy the conversation! I know we did. Enjoy!