Campaigning isn’t a bus tour anymore. It’s a production schedule. We dig into why the old model of speeches, fundraisers, and hoping for fair coverage is breaking down, and why the candidates who win in 2026 and beyond will look more like full-time content creators with a clear message, a content calendar, and the discipline to show up daily on the platforms where voters actually live. From there, we bring it home to New Mexico politics: why it’s so hard to convince strong people to run in t...