Talk about putting serious mileage on a phrase. Everyone — and every business — is now a storyteller. But what stories are they telling, and are they actually stories? Or are they thinly veiled promotion pieces? Stories are supposed to entertain while they inform or educate. And there are tried and true practices to making a story compelling, either in the arts or in business. Unfortunately, those practices are often ignored. We discuss the storytelling phenomenon, and what it takes to make a story, well, a story.Full show notes at: https://wordpress.com/post/nocureforcuriositypodcast.wordpress.com/4