In this episode, Rahul Khona is joined by Mark Horton where we dive into the evolving world of social media and how photographers can stay ahead of the curve. We talk about the power of making reels that actually reach people, the importance of recording an intro video to build trust, and how trial reels can help you test what resonates. We also discuss why many are choosing Instagram over TikTok, and the strategy behind rebranding yourself every year to stay fresh and relevant. We explore wh...