In this episode, Kevin talks about the importance of having a growth mindset and how to change yours with three simple strategies. He also covers how to dig deep to find the true pain points of your consumers and solve them with your services and products.  For more information on NIfty Picnic Creative Marketing visit: <a href='file:///Users/kevinsimcock/Desktop/podcast/episodes/Episode%203/For%20more%20information%20on%20NIfty%20Picnic%20Marketing%20visit:%20https:/www.niftypicnic.com'>https://www.niftypicnic.com/</a>Have a question? Have an opinion? Contact me: <a href='mailto:kevin@nfitypicnic.com'>kevin@nfitypicnic.com</a> Follow us @niftycreativecoach on TikTok and Instagram

How to build a brand built for success in 2024

You did everything right. Built the career. Earned the title. Hit the number. And somewhere along the way, you stopped recognizing the person doing it.Underneath The Title is a podcast for executives and senior leaders who have experienced a significant exit and are starting to ask the questions they've been too busy to ask: Who am I when the role goes away? What was I actually building toward? Is this it?Host Kevin Simcock spent 25 years leading creative work for some of the world's most recognized brands at global ad agencies like Y&amp;R, Havas and Ogilvy. He was furloughed from a global VP role at 50, turned down the replacement offer, and chose to figure out what success actually meant to him. What he found changed everything.Each episode goes beneath the surface of professional identity to explore what drives the decisions we make, the success we chase, and the fulfilment we keep expecting to arrive. Kevin draws on his own experience, his work with senior leaders and business owners navigating major transitions, and his framework, The Dance, which holds that your professional and personal identity were never meant to be separate.If you're in the middle of a transition, questioning what comes next, or simply wondering why the success you've built feels quieter than you expected, this show was made for you.New episodes bi-weekly. Subscribe wherever you listen to podcasts.Kevin is also the author of Whose Ladder Is This? and an executive advisor working one-to-one with high-achievers navigating identity and transition.Purchase Kevin Simcock's Book: Whose Ladder Is This? Available on Amazon Kindle, paperback and hardcover HEREBarnes &amp; Noble here Indigo Books here  Visit kevinsimcock.com for more informationLinkedIn Profile https://www.linkedin.com/in/kevin-simcock/