Looking to find ways to supercharge your creative marketing ideas? In this episode Kevin Simcock talks about how to unlock creative thinking, the importance of curiosity and the two main ingredients in effective creative ideas - authenticity and human truth.

Important links
Neilsen Stats – Creativity and effectiveness. https://www.nielsen.com/insights/2017/when-it-comes-to-advertising-effectiveness-what-is-key/

 Wired to Create: Unraveling the Mysteries of the Creative Mind
https://www.amazon.com/gp/product/0399174109/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0399174109&linkCode=as2&tag=gregooscicen-20&linkId=ABBVJTCOH3PI75MX

Heinz bottle label - https://www.fastcompany.com/90399929/heinz-redesigned-the-ketchup-label-to-show-us-all-how-to-master-the-perfect-pour

 For more information on NIfty Picnic Marketing visit: https://www.niftypicnic.com/

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