In the past, fans had few chances to watch rodeo throughout the year, much less live. Thanks to Patrick Gottsch and The Cowboy Channel, you now can watch rodeo year-round. Introduction of The Cowboy Channel Plus app in 2020 connected fans with their favorite PRCA competitions and athletes, as well as behind-the-scenes access to live-streamed rodeos. With us today is the man that made all that happen, Patrick Gottsch.