Last year, the Heart of Iowa Regional Transit Agency (HIRTA) launched a new on-demand transit service across 7 counties of rural Iowa. This is an exciting development since many rural communities lack on-demand transportation options; instead many people who use transit services in similar communities need to book their trips well in advance. Changes like this are exciting opportunities to make mobility even more accessible to rural residents. Julia Castillo, HIRTA’s Executive Director, and Brooke Ramsey, HIRTA’s Business Manager talk to us about this latest effort among their endless numbers of innovative programs.