In this week's episode, Alicia speaks to Ettitude Founder and CEO, Phoebe Yu, about managing rapid growth, the benefits of a direct to consumer model, and knowing your numbers. 
Ettitude is an organic bamboo bedding, bath and sleepwear company.&nbsp;
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Enormous thanks to our partner AusIndustry's Entrepreneurs&rsquo; Programme at <a href="https://business.gov.au/ep">https://business.gov.au/ep</a>
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S5E4: An update from Adore Beauty's Kate Morris

Season five of Next Generation Innovators is hosted by Future Women's Chief Commercial Officer, Alicia Stephenson.
Join us as we tap into stories behind some of Australia&rsquo;s most impressive entrepreneurs and how they&rsquo;ve scaled their ideas into successful businesses.
So whether you&rsquo;re in business, own one or dream of doing it yourself, these conversations will guide you through the ups and downs of start-ups &ndash; from ideation and development to investment and scale.
This season is proudly brought to you by AusIndustry's Entrepreneurs' Programme.