The Story Behind The Brand
The Story Behind The Brand
Travis Brady
The Influence of a Sub-Brand
9 minutes Posted Dec 30, 2020 at 9:00 am.
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In this #NextGenMindsetMoment Travis shares how powerful sub-brands are, using the back story of Under Armor and the Rock. 

Your brand is meant to inspire others to achieve at a higher level. The best brands use stories to do this. Listen in to hear this short, impactful example! 

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