Show notes
Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year. Follow Matt Paulson on Twitter: @MattPaulsonSDWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 About MarketBeat and Matt’s media company05:14 Ad spend across Google, Bing, Facebook, and other channels 09:09 Working with agencies 11:46 Managing advertising through agencies, offers, and automation.13:42 Hot stock trends drive high newsletter engagement.17:28 Two big companies and smaller affiliates20:56 The Financial publishing industry and the CPA model.25:06 Investor relations, financial newsletters, CPA deals.29:16 Dynamic offer rotation maximizes email campaign performance.32:42 Multi-channel marketing maximizes message delivery effectiveness.36:17 Email success depends on optimizing for sales.36:59 Rising newsletter ads face potential sustainability issues.40:44 Consider audience demographics, interests, then find affiliate program.45:53 Marketbeat’s plans47:23 Pioneering data-driven financial content creation 50:21 Where to find Matt onlineLinks MentionedMarketBeat.comTwitter.com/MattPaulsonSD