New Influence
New Influence
Stephen Davies
Influencer marketing in 2020 with Scott Guthrie
48 minutes Posted Apr 28, 2020 at 1:02 am.
Looking ahead to 2020 and beyond in influencer marketing.
The shifting demand for influencer data.
The importance of storytelling.
The virtual influencers.
Michael Bloomberg’s campaign working with influencer marketing platform.
Influencers exploiting the coronavirus to increase engagement.
Influencer marketing on Instagram.
The wider influence sphere going beyond influencer marketing.
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Show notes
Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications.
Show highlights
Resources/people/articles mentioned in the podcast
Scott’s influencer marketing trends for 2020 – sabguthrie.info
Scott’s influencer marketing in 2019 review – sabguthrie.info
Scott on Twitter – @sabguthrie
Scott and Ste’s first podcast – stedavies.com
Lil Miquela – wikipedia.org
Billionaire presidential candidate Mike Bloomberg assigns chunk of advertising budget to influencer platform Tribe – mumbrella.com.au
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