Over the last few weeks, there have been a number of examples of where building a brand online (whether you’re an individual or a company) in the long term requires owning (as opposed to renting) as much of your own online real estate as possible.

Whether that’s the recent Instagram outage, bloggers neglecting their blogs for Instagram, Amazon slashing royalties or YouTube demonetizing creators, the best long-term approach is to use social media platforms but don’t be totally dependent on them

In this podcast I chat with Scott Guthrie on what influencers, organizations and anyone else looking to build a brand online should do for the long-term.