Show notes
Amanda Goetz is the founder of House of Wise, a luxury CBD brand for women. She's also the part-time Chief Marketing Officer for Teal. And she has a popular account with a very engaged following on Twitter. On top of all that, Amanda is a single mom with three young kids.
In this episode we discuss:
- How Amanda launched House of Wise while she was still VP of Marketing at The Knot Worldwide
- Building something new versus managing what you've already built
- "You have more options than you realize"
- The importance of empathy when raising capital from investors for a start-up while still working a full-time job
- The mission behind House of Wise and how it's creating new paths for women to build wealth
- Overcoming stigmas around self-care, CBD, and affiliate marketing
- Why it's important to build a business in a space that you care deeply about
- Amanda's journey from not using cannabis to starting her own CBD brand
- Why Amanda started a business at a time when most people would be looking for financial stability and job security
- Amanda's "shadow work" that led her to freedom and rediscovering her true self
- Making space in your life and to follow your intuition and explore new ideas
- How "childhood trauma" shapes our adult decisions
- How Amanda landed a "fractional executive" role at Teal
- The benefits of building a personal brand
- How Amanda changed her mind about who can succeed on Twitter
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