Today’s episode we are lucky enough to have Dan Ross who has spent more than a decade leading Go-to-Market teams at high-growth Silicon Valley companies. Most recently, Dan was the founding APAC Managing Director for Optimizely, creating a local team and building a multi-million dollar regional business from the ground up. .

Prior to that, Dan led several other global Go-to-Market and Ops teams at companies ranging from 14 to 5,500 employees that have collectively fundraised over $2bn. Dan is also a mentor at Muru D and recently a Venture Partner at Black Nova Venture Capital.

Today we discuss the importance of A/B testing, cohesive teams and the no code movement within marketing.