While there’s nothing inherently wrong with being selfless, there is also the reality in life that we’re trying to achieve some outcome. Additionally, those with whom we negotiate are also trying to achieve an outcome. The competitive view of negotiation puts these outcomes at odds, producing a winner and a loser in the negotiation. So, how can negotiators balance getting their own outcome and benefitting the others in the negotiation, without it becoming an altruistic endeavor? This episode examines the thought process behind competitive versus collaborative negotiation and how to maximize gain, while benefitting others.