Everybody talks about “newsjacking”, but what does that actually MEAN? In today’s episode, I’ll explain what newsjacking is, three ways to do it, and and four tips for getting it right.  How soon do you have to run your pieces? What qualifies as news? Does size matter? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… newsjacking. Just click play, and I’ll meet you there.

#009: Naomi Explains... Copy vs. Content

Welcome to Naomi Explains Marketing, the show where I help coaches, consultants, experts, authors, and other associated nerds / geeks / misfits sell the contents of their brains for cash money. I cover the business and marketing concepts that everybody talks about, but nobody ever… explains. Give me less than 10 minutes, and I’ll tell you what you need to know, and what you don’t.