Everybody talks about your “USP”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about why we even have this term, whether or not you need to have one, and a brief foray into toothpaste that fits into your purse. What is a USP, and do you, personally, need one? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your USP. Just click play, and I’ll meet you there.

#003: Naomi Explains... Your Target Customer

Welcome to Naomi Explains Marketing, the show where I help coaches, consultants, experts, authors, and other associated nerds / geeks / misfits sell the contents of their brains for cash money. I cover the business and marketing concepts that everybody talks about, but nobody ever… explains. Give me less than 10 minutes, and I’ll tell you what you need to know, and what you don’t.