Join Molly Baker and a special guest for a thoughtful conversation on navigating today’s fast-moving social media and influencer landscape. From early days running MySpace pages to leading influencer strategy at a Fortune 500 company, the guest shares lessons on balancing creativity with systems thinking to drive real business impact. Together they explore the role of AI in modern marketing, the challenge of prioritizing in a world full of new platforms and tactics, and what it takes to build ventures alongside a full-time career. The episode also dives into personal branding, sales discipline, and why understanding people and human behavior still matters more than any tool. Whether you’re a marketer, creator, or entrepreneur, this conversation offers a grounded perspective on cutting through the noise to focus on what truly makes an impact.