Join Molly Baker, founder of Indie Consulting, and our guest, as he shares his journey from immigrating to the U.S. at 17 to building a culture-first brand that’s redefining the Latino American Dream. From navigating the challenges of a new country to transforming a homemade recipe into a product on retail shelves, our guest shares a story of conviction, community, and building a brand that represents far more than what’s inside the can. From CPG to startups to anyone curious about brand-building with heart, this conversation reveals what it really takes to be resilient, take risks, and unite people behind a vision.