In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, sits down with Kat Baker, Creative Client Strategy Director at Indie Consulting to explore the importance of a ‘social first’ approach in today’s creative marketing landscape. Listen along to shared insights on why this strategy is essential for success, how it shapes creative and strategic decisions, and the evolving creative production landscape. We also dive into our guest’s career journey, discussing the balance between creative thinking and client needs, keeping campaigns fresh, and her approach to collaboration. If you want to stay ahead in the fast-paced world of marketing, this episode is a must-listen!