+You know that ad campaign that has 5 billion views? No not the Super Bowl one, the TikTok one... oh.. I guess it was also on the Super Bowl too.  Little Ceasars has updated the TikTok brand playbook with some great tactics and we dig in.

+ Choosing the right platform and ad unit is JUST <clap> AS <clap> IMPORTANT <clap> as the creative idea if you want to drive results.  We talk about what works where and how to get your media buyer more involved in the creative process.

+ Cue Masterpiece Theatre music.  Rachyl, a media buyer by day, and super sleuth by night, has uncovering something very off about a fun little band on TikTok.  I guess you will just have to listen to find out.

+We came across a brilliant 100% native execution on Twitter that we have to talk about.  It uses a feature that we haven't seen before.

+DTC headlines.  What works and what doesn't, and why what you think might not work might actually work.  Ecomm people pay attention!

+The Rant Wheel gets.... awkward.

Follow us on Twitter @nailsocial