This week in Paid 
 
How to talk to Facebook Ads Support (or really any support tech) to get them to do what you want. &nbsp;Rachyl has some secret key phrases that unlock the doors of permission. &nbsp;It's "sure thing chicken wing" 
 
This week in Organic 
 
The TikTok 100 just dropped. &nbsp;We go through the best memes, dances, and videos of the year and give our take on what belongs on the list or not. &nbsp;Rachyl clarifies how to "woah". 
 
Rachyl Reacts 
 
In this new segment, Rachyl gives her cold take on the insane interdimensional cable ad campaign from T-Mobile and.... it's leadership team. &nbsp;Can you guess what they got each other? &nbsp;Can you guess why anyone would care? 
 
Update 
 
Kiwi Botanicals is a front organization for Big Wallmart and P&amp;G. &nbsp;You heard it here first! 
 
Then we rant about billboards and chat about bullet journaling in the aftershow.

34 - A huge increase in crisis

Jess and Rachyl, lead scientists at social media R&amp;D agency, NAIL.social talk shop about the latest topics in organic and paid social media on a weekly basis. In addition to their industry knowledge (rants) on social strategy, management, and experimentation, they also teach the best practices fresh from the NAIL.social Academy. The show is 20-30 minutes but the spicy and rambling after show might push it to an hour, sorry!