Why are some higher education institutions struggling to improve persistence and completion despite widespread investment in student success efforts? Kristin Brooks, strategy director at Complete College America, and NACUBO's Kelli Rainey, senior director for student success initiatives, join Bryan Dickson to explore how strategic finance is an often overlooked yet important part of the student success equation. They discuss cross-campus collaboration that brings business officers to the table as strategic partners to connect budgets and strategic priorities to student outcomes. The conversation also highlights how NACUBO's Student Success Hub and Complete College America are working together to help campuses turn these connections into action—and build approaches they can sustain and strengthen over time.