Original air date: July 30, 2020

Session presented by Dynamic Pricing Partners

How do you manage fan expectations in what is likely to be a multi-season reduced capacity situation? How do you generate revenue, for 2021 athletics events, in 2020? What do you market during times of uncertainty and a decreased budget? In this session, moderated by Jonathan Marks, CEO and Chief Ticket Officer of Dynamic Pricing Partners, panelists Mike Castle (Georgia Tech), Craig Kelley (USC) and Christian Spears (Pitt) provide answers to these questions while focusing on empathy and the lifetime value of a customer.