Original air date: May 14, 2020

In this session, Drew Berst (Dimensional Innovations) and Dr. Kevin Boully (Persuasion Strategies) examine why independent, surveying experts are vital for determining the next steps for live events. By conducting multiple surveys over time, we can understand what fans are truly concerned about. With that baseline of information, we can be smart and thoughtful about the adjustments we make to live events and minimize the negative impact on the competitive advantages live events offer. Click here to view the presentation slides in PDF format.