Original air date: April 22, 2020

The reality is that fans pay for everything in college athletics and will continue to do so, if not even more, after the coronavirus crisis ends. Rick Jones, managing partner at EngageMint and head captain of FishBait Marketing, provides information and recommendations on what collegiate athletics departments should be doing during this time to stay engaged with fans, love fans, reward fans and thank fans. This session features discussions surrounding the new reality, including: State government will not be there to assist financially - how to adapt now that this safety net has been removed; Television agreements might change - what does this new need to help your television media partner(s) look like; Multi-media rightsholders payments will change - how to analyze this new need to assist your MMR; How others, including charities, can help you in truly meaningful ways. Click here to view the presentation slides in PDF format.