Today Scott will be talking to Eisha Tierney Armstrong, CEO of Vecteris and author of Productize. Eisha and Scott discuss how organizations can transition to more customized services and how to shift their mentality. Eisha gives us a sneak peek on topics she discusses in her new book Productize.  Productize emphasizes the importance of creating a product that is an urgent and expensive problem that customers know they have.   Resources talked about in the episode: <ul> <li style="font-weight: 400;" aria-level="1">Guest Book: <a href= "https://www.amazon.com/Productize-Ultimate-Professional-Services-Scalable/dp/1736929615?crid=2ZZVEZB8NB59L&dchild=1&keywords=productize+eisha+armstrong&qid=1620647964&sprefix=Productize,aps,189&sr=8-3&linkCode=sl1&tag=here2help00-20&linkId=c145be085247bfb15b359169e1641d81&language=en_US&ref_=as_li_ss_tl"> Productize: The Ultimate Guide to Turning Professional Services into Scalable Products</a></li> </ul>

Scott Gillum, Founder & CEO of Carbon Design, interviews experts on topics like connecting with buyers, motivating audiences, and navigating the constantly changing context for sales and marketing. Combining his experience as an agency head, CMO, and strategic consultant with his incorrigible curiosity, Scott asks questions his guests haven't considered to unlock fresh insights for sales and marketing leaders.