<p>CEO John Fieldly has been at the company for over a decade and seen how every aspect of the business has evolved. We caught up to talk about his plans to take out Red Bull and Monster, why sports and fitness are so important for Celsius’ brand, and that $550 million investment from PepsiCo. For the full conversation, check out this episode of Front Office Sports original podcast My Other Passion, presented by NetSuite.</p>

JJ Watt Is Bigger Than Football | Ep. 23

Presented by Front Office Sports.
Conversations with the most influential athletes, celebrities, sports executives about what drives them — beyond the game. These larger-than-life figures are more than their accomplishments on the field, but not enough people know that. On this show, we'll explore lesser-known passions first. Do they love and compete at a high level in a sport they’re not primarily known for? Are they a master chef, deeply into music or film, a sneakerhead, an avid gamer, or something else?

These are authentic, in-depth conversations with people who have range in their interests about how side things contribute to (or distract from) the main things. These are the stories and thoughts that we don’t always get to see from the people who run the business of sports.