Show notes
This week, Hugo shares his advice on how you can incorporate and measure the effectiveness of video in your business. Listen to things that have worked for Hugo, pitfalls to watch out for, and video ideas for you to try. Time Codes 00:25 welcome 00:39 Introduction to Hugo 01:33 What do you like about Reading? 02:44 The challenges small businesses face in creating and distributing content & how to overcome them. 04:18 What videos and strategies work well for small businesses? 06:04 How can businesses find the right production company for them? 08:36 How can small businesses measure the ROI of their videos? 10:44 An example of a successful video project that Hugo has done 14:02 An example of a video project that was less successful, and the reason for this. 17:40 Key tips & advice fom Hugo's extensive career 19:21 Key takeaway
