Join Kristin and Kristin as they talk attribution  with Rachel Squire. Can you justify your existence? Rachel talks about how you can no matter your maturity.Learn how you can get started with attribution using the most basic tools, tips for aligning with sales on what success actually is, the variety of model shapes, and much more.Need a quick fix? Jump to 21:30 for the 3 things you need to know about attribution.Visit Must Contain online: https://etumos.com/must-containSubmit your idea to be a guest on a future episode of Must Contain: bit.ly/must-contain-pitch

for the 3 things you need to know about attribution.Visit Must Contain online: https://etumos.com/must-containSubmit your idea to be a guest on a future episode of Must Contain: bit.ly/must-contain-pitch

Season 2 Ep 3. Must Contain: iPaaS

Join Marketing Ops Nerds, Kristin Crowe (OGK), and Kristin Carideo (KAC) to break down a marketing or corporate buzzword, hot topic, or just something Etumos clients are talking about. They'll break down what that concept actually means - sometimes amongst themselves, and occasionally with a resident "expert. "If you are known as incredulous, are a self-proclaimed skeptic when it comes to the latest marketing jargon, then you have found your people. Welcome. Produced by: Kristin Crowe, Kristin Carideo, Lindsay Walter, Ali Stoltzfus. Edited by: Kristin Crowe Theme Song by: Rusty Hall