New year, new episodes. Season 1 of Must Contain continues with Amanda Thomas, Senior Marketing Operations Consultant at Etumos, joining Kristin and Kristin to talk nurture. A long running marketing topic favorite, you might think you know all there is, but you might also learn something new: the actual difference between drip and nurture, strategizing backwards, and you never know what other tidbits you might glean. Short on time? Skip to 18:46 to hear our 3 takeaways on nurture. Reminder that we have an open call for guests. Submit your buzzword using this form or type the link into your browser - https://bit.ly/must-contain-pitch.  We can&apos;t wait to hear what topics you want to break down with us. 

to hear our 3 takeaways on nurture. Reminder that we have an open call for guests. Submit your buzzword using this form or type the link into your browser - https://bit.ly/must-contain-pitch.  We can&apos;t wait to hear what topics you want to break down with us.

Ep8. Must Contain: COE

Join Marketing Ops Nerds, Kristin Crowe (OGK), and Kristin Carideo (KAC) to break down a marketing or corporate buzzword, hot topic, or just something Etumos clients are talking about. They'll break down what that concept actually means - sometimes amongst themselves, and occasionally with a resident "expert. "If you are known as incredulous, are a self-proclaimed skeptic when it comes to the latest marketing jargon, then you have found your people. Welcome. Produced by: Kristin Crowe, Kristin Carideo, Lindsay Walter, Ali Stoltzfus. Edited by: Kristin Crowe Theme Song by: Rusty Hall