In this inaugural episode of Must Contain, we&apos;re talking ABM with Kelly Jo Horton, Senior Client Partner at Etumos.  We discuss what ABM isn&apos;t, common mistakes people make when implementing an AMB strategy, examples of how to execute successfully, and the ever important measurement discussion. For your added enjoyment, we&apos;ll also be sharing our favorite wrong explanations for what ABM actually is.

Ep2. Must Contain: CDP

Join Marketing Ops Nerds, Kristin Crowe (OGK), and Kristin Carideo (KAC) to break down a marketing or corporate buzzword, hot topic, or just something Etumos clients are talking about. They'll break down what that concept actually means - sometimes amongst themselves, and occasionally with a resident "expert. "If you are known as incredulous, are a self-proclaimed skeptic when it comes to the latest marketing jargon, then you have found your people. Welcome. Produced by: Kristin Crowe, Kristin Carideo, Lindsay Walter, Ali Stoltzfus. Edited by: Kristin Crowe Theme Song by: Rusty Hall