Super Bowl 50 is this weekend, and on this episode of Musonomics, NYU Steinhardt Professor Larry Miller examines music's relationship to the NFL's biggest day. We'll take a look back at some classic ads to see how and why the Super Bowl became so important to advertisers, and Josh Rabinowitz of Grey Advertising sheds light on how music works in Super Bowl ads. Then it's on to the halftime show and a chat with Ed Christman of Billboard about the show's marketing power -- and how a half time show performance drives the sale of records, downloads and streams.