"Scott [aka Kid Cudi] sees music in color, so what the visuals of music meant to him. So he wanted to create a new experience and that alongside Kenya Barris and ideating what it could be led to Entergalactic, which essentially Scott wrote an original album, which is his 10th Studio album, and pieced those songs in before the creation of this love story, which runs 90 minutes from start to finish, and essentially the two parts exist simultaneously. So you've got the album on its own, and then you've got the event, which allows you to hear beats of each piece of music in all of these key beats of Jabari (Scott's character) and Meadow’s (Jessica Williams' character) love story. Scott had tweeted out that Entergalactic was the greatest piece he's ever created. This is the thing he's most proud of. Scott feels that this was an opportunity to create that new moment for his audience where they're going to get to experience something that they'd never had the opportunity to before because it feels so new."