MTM Visionaries
MTM Visionaries
Marketers That Matter
Warner Music Group and Amazon Music Marketing Leaders Discuss The Power of Fandom
27 minutes Posted Apr 13, 2023 at 2:00 pm.
ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram
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Fandom is more than a term; there’s an incredibly complex art and science to it. In this episode featuring Visionaries, Danielle Lee, President, Warner Music Artist & Fan Experiences at Warner Music Group and Kelley Walton, Head of Brand, Product & Integrated Marketing at Amazon Music, we uncover the power of fandom and how marketers can emphasize the humanity behind a strong creator-fan relationship. Note: This episode was marked explicit for one use of explicit language at 16:54ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram