Show notes
Never recover alone - Servosity co-managed backup and recovery ►► https://bit.ly/4lh8HUvIs niching right for your MSP—or a recipe for regret? Jeff Borrello ran a successful, $9M MSP for decades as a generalist. Then, after 30 years in business, he made the bold decision to niche into manufacturing. What followed was hard-earned clarity, uncomfortable transitions, and surprising traction.In this episode, Jeff walks us through the entire niching journey—from letting go of medical clients, selling off $1M in revenue, and choosing an industry they knew little about. Whether you’re niching now or thinking about it, this episode shows what it really looks like behind the scenes.Chapters:0:00 - Intro1:09 - Starting his MSP5:00 - Where they're at now10:03 - How they grew to $9M15:15 - Their decision to niche and what that's looked like48:53 - The importance of culture at his MSP58:12 - MSP Titan QuestionsConnect more with Damien and Jeff:Damien: https://www.linkedin.com/in/dstevensJeff: https://www.linkedin.com/company/andromeda-technology/📺 Watch on YT: https://www.youtube.com/@mspmindset