How do you approach a research topic as divisive and polarising as vaccine hesitancy? In this episode, we speak to Dr Jack Gorman – Co-Founder of Critica, a non-profit organisation which does precisely that. We delve into the technique of motivational interviewing and how it’s helping to deliver better online interventions against misinformation.
Across the 10 minutes, we explore the need for humility in science, how the internet is changing the information landscape and how finding space for shared understanding can lead to more positive outcomes.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Dr Jack Gorman, Co-Founder of Critica (LinkedIn)
For more info on Critica, visit https://www.criticascience.org
For more info on FlexMR, visit www.flexmr.net