As a burgeoning media channel, much of our understanding of podcast listeners relies simply on volumetric listening figures. But Acast is changing that dynamic. The company is building a robust library of insight into listeners, their preferences, habits and more.
In this episode, we’re joined by Tommy Walters of Acast. Over 10 minutes, we explore what it takes to understand podcast audiences in detail, and put insights at the centre of collaborations with a variety of stakeholders – from advertisers to podcasters, listeners to media partners. Tommy even shares key data points on podcast audiences from Acast’s latest report.
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Presented by: Chris Martin, CMO @ FlexMR (<a href="http://twitter.com/cj_24K" target="_blank">CJ_24K</a>)
Featuring: Tommy Walters, Commercial Insights Manager @ Acast (<a href="https://www.linkedin.com/in/tommy-walters-304498128/" target="_blank">LinkedIn</a>)
For more info on Acast, visit <a href="http://www.acast.com/">www.acast.com</a>
For more info on FlexMR, visit <a href="https://www.flexmr.net/" target="_blank">www.flexmr.net</a>
Or connect via <a href="https://www.linkedin.com/company/flexmr" target="_blank">LinkedIn </a>/ <a href="https://twitter.com/_FlexMR" target="_blank">Twitter </a>/ <a href="https://www.facebook.com/flexmr" target="_blank">Facebook</a>

#31 - Thoughtful Data and the Challenge of Scaling Qual Research

The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research &amp; consumer insights industry in 10 minutes or less.