In this episode of the MRX Lab from FlexMR, we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of industry experience, Sally highlights a number of the common challenges that insight professionals often face, and practical ways to overcome them.
In particular, we discuss the role of robust debate - finding the common ground between insight professionals and stakeholders. Additionally, Sally draws attention to the real world considerations that must be factored into effective research design and cautions against an over-reliance on the research question alone.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Sally Nicholls, Insight Manager @ FlexMR
For more info on FlexMR, visit www.flexmr.net