Show notes
In this episode, Sanyu shares her journey from working at major corporate brands to building her own creative agency rooted in meaning and truth.
After navigating layoffs, identity shifts, and being labeled βtoo much,β she chose alignment over prestige.
Key Themes
- Corporate identity attachment
- Founder awakening
- Perfectionism and fear
- High-performer dynamics
- Starting a purpose-driven business
Who This Is For
Founders leaving corporate
High achievers questioning identity
Entrepreneurs building something mission-driven
Anyone navigating career reinvention
Why Itβs Worth Listening To
This conversation goes beyond business tactics. It explores the psychological and emotional layers of stepping into alignment β and what it really costs to choose yourself.



