Do we have a (Halloween) treat for you this week? On this episode, we welcomed the charismatic father and son duo, Alan and Rich Wilson as they dive into the power of storytelling. Now, this episode does not fall short of in-person storytelling too. From everything from Halloween stories to Alan taking Rob and Amanda through cheers. Also, Rich takes us through the impact of online storytelling through content creation. It is no mystery that social media and marketing are essential to a firm's success, so why not hear an industry update from an expert in this area? They also discuss their roles and contributions within the ALA. Learn about the Wilson's incredible Halloween haunted house that as a result has deemed the street, "Halloween Street".  And did we mention..there are moments that even leave Rob speechless?