TALK TO ME, TEXT IT A so-called boring Super Bowl sparks anything but a boring conversation. We kick off with the game itself and the joy of rooting against a dynasty, then pull the thread on why so many big-budget commercials felt airless—except a few that actually said something. From a tight end–driven colon cancer PSA to a moody Kurt Russell spot and the inevitable Budweiser tug, we weigh what worked, what whiffed, and why brand safety often kills memory. Then comes the curveball: we ski...