Freddie Blackett and Ed Barrow’s technology-savvy horticultural firm is blossoming in London. Patch is an online garden centre that identifies the best indoor and outdoor plants for each customer using a unique algorithm.

Pun intended

HP and Monocle have teamed up to ask 10 savvy small businesses from around the world what it takes to build a brand and stay ahead. Tune in for inspiring stories and advice on how to choose the right technology to succeed.